Bloomberg is running his campaign's Twitter like a brand, and it's not landing

Tech 2 weeks ago Mashable 20
Bloomberg is running his campaign's Twitter like a brand, and it's not landing

There’s no other way to write this: Mike Bloomberg's official presidential campaign tweeted a photo of his face superimposed over a meatball. 

Yes, it was strange. And it wouldn’t be the last time the billionaire’s campaign would do something plainly odd online. 

The January meatball ploy — which, by the way, ranks well behind Dwight and Stanley’s meatball scheme in The Office, as far as meatball-related ploys go — is a part of a bigger push from the Democratic presidential candidate. 

A short list of the weird things the campaign has done in recent weeks:

  • Created a cringey video about President Donald Trump lying that featured a dancing gingerbread whose pants were on fire (get it: liar, liar…).

  • Posted a surreal doctored photo of President Gerald Ford eating a calzone. 

  • Released a corny video of all the dogs that “like” Mike after he greeted a dog by shaking its snout. Read more...

More about Politics, 2020 Presidential Election, Weird Twitter, Mike Bloomberg, and Culture 
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