South Dakota's campaign to end meth addiction has had a shaky start.
"Meth and its use in South Dakota's growing at an alarming rate," Governor Kristi Noem said in a live video on Facebook on Monday. "A lot of times you guys have seen campaigns that have to do with drugs or addiction that make people feel more hopeless or uncaring. That is not what this campaign is going to be."
The campaign involves a new TV ad, billboards, posters, and a website, local news outlet Argus Leader reports. But its promotional materials are already raising eyebrows — the wording is, uh, questionable.
"Every one of us in South Dakota can partner to be on meth. Really, the tagline is 'I'm on meth," Noem continued. Read more...More about South Dakota, Meth, Culture, and Web Culture