The trends defining digital marketing transformation in 2017

Tech 13-9-2017 Mashable 18

The creative geniuses on your marketing team have achieved what seemed impossible a mere six months ago: They've developed an exciting campaign using a trendy technology — an artificially intelligent chatbot, deployed on the website and on social media — in a way that's simultaneously on-brand, cost-conscious, and effectively drives conversions. 

This would seem cause for celebration: Except for the fact that in the time it's taken them to master this product, an entirely new technology has taken over the cultural zeitgeist — and your biggest competitor is rumoured to be ten steps ahead of the trend. Read more...

More about Marketing, Supported, Artificial Intelligence, Virtual Reality, and Augmented Reality 
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