Amazon has agreed to pay a Canadian regulator $1 million to cap a two-year investigation into claims that the site misled customers about how much money they were saving.
The case concerned a sales tactic in which Amazon compared its own price on a given item to a higher "list price" to suggest a bargain.
But the probe by Canada's competition bureau found that those "list prices" came from Amazon's suppliers, and the e-commerce giant didn't bother to verify that they matched prevailing market rates.
Amazon has already taken steps to ensure that market prices listed on its Canadian site are now vetted, the group said. Read more...More about E Commerce, Amazon, and Business